Illuminated Signs
Illuminated Signs Sell for You 24/7
Lighted signs are particularly useful for anyone with late-afternoon or evening customers, from doctors to restaurants, that want to be seen in low light conditions. This is especially helpful in winter when it gets dark early, making it easy for people to find you. Illuminated signs work hard, even while your business is closed.
Any time your space is mentioned (“Just turn right past the Mighty Donut Depot — you can’t miss it!”), there’s potential for increased business. You always want to be easy-to-find and a lighted sign increases the likelihood you will.
Lighted Signs Go From Neon to LED
Back when we first started creating illuminated signs, we only used neon because LEDs were so expensive. As LEDs have come down in price, we've found them to be superior to neon in many ways. Not only is the initial purchase price of LEDs substantially less than they were in the past, they are far more cost-efficient to run than neon. Generally, we only use neon in open-neon style signs (also called exposed neon), but channel letters are far more common.
Channel Letters
There are two kinds of channel letters: standard channel letters and reverse (or halo) Channel letters. With standard letters which are made of acrylic, the light comes through the face of the letters. The body of the letters is made of aluminum with an enamel finish.
Reverse Lighted Signs
Reverse channel letters are used when you want the lighting to come from the back of the letters. To do this, we design signs where the letters actually stand off from the wall by an inch or two and are pegged with studs. The light, which is almost always white, comes from the back to create a halo effect. It's very rare to see colored lights in signs with reverse channel letters.
It’s also possible to illuminate monument signs, or exterior lighted building signs, with channel letters. These are hollow metal letters with the lighting placed inside. In the past, these signs were made out of sheet metal, which would rust over time. Today, we use only aluminum when creating these types of signs, so rusting is never a problem.