Restaurant Signage
Signage is an Investment That Pays Even in the Short Run
Some would argue that a restaurant's sign is one of its most valuable marketing investments, considering drive-by and foot traffic are some of the biggest drivers of patronage.
Anthony’s Fish House has reported that since taking their sign program seriously, they experienced a 20% increase in diner traffic. Ezell’s Fried Chicken, with their numerous new locations, make large investments in eye-catching neon signs because they regard signs as a strategic part of their customer attraction plan.
Banners Don't Cut It
Let's face it. The restaurant business is incredibly competitive, so your sign is not the place to cut corners. Many new restaurants start with temporary banners thinking they'll invest in a permanent sign when there's enough business to pay for it. That never happens, because that banner will never attract enough diners.
We understand that saving money while you're starting up is important, but we wouldn't recommend shopping for signs by price. The right sign can make or break your curb appeal. As a new restaurant owner, you would be cutting yourself off from attracting new customers at a time most critical to your success.
And if it isn't done right, you could violate code and have to start all over again. Let alone the importance of proper installation so the sign functions as well as it looks.
